Align Lead Management

As a Software Engineer at Align Connect Pvt. Ltd., I spearheaded the development of a comprehensive lead management solution known as Align Lead Management. This web application revolutionized the way our team handled leads, offering seamless integration, robust permission management, and intuitive user roles.

Technologies Utilized:

• Frontend: Developed using React.js, ensuring a responsive and dynamic user interface.
• Backend: Powered by Node.js and Express.js, providing a scalable and efficient server-side infrastructure.
• Database: Leveraged MySQL for data storage, ensuring reliability and data integrity.

Key Features:

1. Lead Upload and Management: Administrators could effortlessly upload leads in CSV or Excel format. The backend system efficiently extracted and sanitized these leads, readying them for integration into the system.

2. Role-Based Access Control: Implemented a sophisticated permission management system, allowing different users with varying roles to perform specific tasks within the application. This ensured data security and operational efficiency.

3. Lead Assignment and Tracking: Team leaders could assign leads to their team members, who could then update the lead status within the system. This streamlined the lead management process, enabling effective collaboration and task tracking.

4. Lead Churning and Reassignment: Leads were dynamically churned based on their usefulness and reassigned to different teams or team members as needed. This iterative process optimized lead utilization and maximized conversion opportunities.

5. Syncing External Leads: The system seamlessly integrates with other sources within the company, enabling administrators to import leads from various channels. This centralized approach facilitated lead allocation and management.

6. User Management and Activity Logging: Administrators had full control over user management, including password updates and role assignments. Additionally, comprehensive logs tracked user actions, ensuring accountability and transparency.

Impact and Results:

Align Lead Management significantly enhanced lead handling efficiency within our organization. By automating lead processing, optimizing allocation, and providing real-time insights, the application empowered our team to focus on converting leads into tangible results. The seamless integration of various technologies and meticulous attention to user experience culminated in a powerful solution that elevated our business operations.